TITLE/EDITION Health Communication: From Theory to Practice
Author: Renata Schiavo 
Paperback: 656 pages
Publisher: Jossey-Bass; 2 edition (November 4, 2013)
Language: English
ISBN-10: 1118122194
ISBN-13: 978-1118122198
Format: Retail PDF
NOTE: this is the standalone ebook and may not include access codes that come packaged with the bound book

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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:

Health equity
Urban health
New media
Emergency and risk communication
Strategic partnerships in health communication
Policy communication and public advocacy
Cultural competence
Health literacy
The evaluation of health communication interventions